从《熊出没》一超多强现象，看当前亲子动画片市场的问题与思考
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.ytbbs.com/static/publish/css/style.css?v=1605251010513" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=1605251010513"><!-- 付费贴--> <div class="preview_article "> <!----> <p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.ytbbs.com/forum/20240601115722front2_0_1647031_Fs0MAdzoK2jYt-59KKf_OBieuY4D.jpg?watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" alt="" width="1857" height="2796" data-qf-origin="forum/20240601115722front2_0_1647031_Fs0MAdzoK2jYt-59KKf_OBieuY4D.jpg?watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" data-qf-thumb="https://pic.app.ytbbs.com/forum/20240601115722front2_0_1647031_Fs0MAdzoK2jYt-59KKf_OBieuY4D.jpg?imageView2/2/w/1080|watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" data-qf-thumb-origin="forum/20240601115722front2_0_1647031_Fs0MAdzoK2jYt-59KKf_OBieuY4D.jpg?imageView2/2/w/1080|watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" /></p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pic.app.ytbbs.com/forum/20240601115722front2_0_1647031_FvNrWwsTBbx80u3FhUtcw3VvLR01.jpg?watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" alt="" width="2000" height="2667" data-qf-origin="forum/20240601115722front2_0_1647031_FvNrWwsTBbx80u3FhUtcw3VvLR01.jpg?watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" data-qf-thumb="https://pic.app.ytbbs.com/forum/20240601115722front2_0_1647031_FvNrWwsTBbx80u3FhUtcw3VvLR01.jpg?imageView2/2/w/1080|watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" data-qf-thumb-origin="forum/20240601115722front2_0_1647031_FvNrWwsTBbx80u3FhUtcw3VvLR01.jpg?imageView2/2/w/1080|watermark/3/text/QHhiY3Rtcmk=/fontsize/400/dissolve/80/gravity/South/fill/IzM2MzYzYQ==/font/5b6u6L2v6ZuF6buR/dx/64/dy/16/image/aHR0cDovL3BpYy5hcHAueXRiYnMuY29tL3dhdGVyX2ltZ18yMDE4MTEyNl80NTEuanBn/dissolve/80/gravity/South/dx/-34/dy/10" /></p><p class="empty_paragraph">在今天这个六一儿童节，许多知名和不知名的动画片纷纷选择在这一天上映，以期吸引家长带着孩子走进电影院。然而，通过一张亲子动画电影票房对比图，我们可以看到一个重要的道理：动画片和**片一样，不能糊弄观众。</p><p class="empty_paragraph"> </p><p class="empty_paragraph">这张对比图显示，今年《熊出没》系列的一部电影的票房超过了《喜羊羊》、《猪猪侠》、《赛尔号》等系列共30部电影的累计票房。这一现象引人深思，动画片并不是简单地选择在特定档期上映，就一定能获得成功。儿童观众和成人观众一样，需要被尊重，他们对动画片的质量有着自己的判断和需求。</p><p class="empty_paragraph"> </p><p class="">1、儿童观众需要优质内容</p><p class="empty_paragraph"> </p><p class="empty_paragraph">首先，孩子们的视听体验和观影需求是独特的。尽管他们的年龄小，但他们对故事情节的逻辑性、角色的塑造、动画的质量都有自己的审美标准。一部优质的动画片不仅能让孩子们享受其中的乐趣，还能在潜移默化中传递积极的价值观。而一部敷衍了事的动画片则很难得到他们的认同，更别提吸引他们反复观看。</p><p class=""> </p><p class="">2、亲子观影的价值</p><p class="empty_paragraph"> </p><p class="empty_paragraph">其次，亲子观影不仅是孩子们的娱乐时间，更是家长与孩子之间沟通和交流的重要途径。一部能够引发思考和讨论的动画片，能让家长和孩子在观影后进行有意义的交流，加深彼此的理解和感情。因此，动画片制作者需要考虑到这一点，提供不仅适合孩子观看，同时也能引起家长共鸣的内容。</p><p class="empty_paragraph"> </p><p class="">3、市场的反馈</p><p class="empty_paragraph"> </p><p class="empty_paragraph">从市场的反馈来看，《熊出没》系列之所以能够在众多动画片中脱颖而出，取得如此高的票房，正是因为它在故事情节、角色设定、动画质量等方面做到了精益求精。这不仅得到了孩子们的喜爱，也获得了家长们的认可。相比之下，那些仅仅为了在节日档期圈钱而仓促制作的动画片，即使数量众多，最终也难以在票房上有所作为。</p><p class="empty_paragraph"> </p><p class="">结语</p><p class="empty_paragraph"> </p><p class="">在这个特别的儿童节，我们更应当反思动画片的制作与上映策略。尊重儿童观众，提供优质的动画内容，才是赢得市场和口碑的关键。动画片不应该仅仅是商业工具，而应是孩子们快乐成长的伙伴。让我们一起期待更多优秀的动画作品，为孩子们的童年增添更多美好的回忆。</p> <!----></div> 《熊出没》，简单低级，成年人很难看下去。宫崎骏系列是比较适合成年人的动画片。
《风之谷》《哈尔的移动城堡》《天空之城》《悬崖边的金鱼公主》《龙猫》《千与千寻》等等
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